Reflect – the real thing
Boulder Museum of Contemporary Art
OVERVIEW –
Feeling lost in today's chaotic world? Contemporary art can help amplify your emotions and connect you with the current social climate. Don't forget that living artists are experiencing the same world as you.
At BMoCA, we showcase the power of contemporary art and invite you to rediscover the world through the eyes of the artists who are shaping it. BMoCA is underexposed to Boulder locals compared to other attractions in town. We want to bring more overall awareness to BMoCA through this campaign.
Jan 2023
CLIENT — Boulder Museum of Contemporary Art
Team — Colleen Raffety, Leigh Mileshi, and [Me]
Look deeper, see further.
STRATEGY.
By using the mirroring effects, this campaign showcases the raw and relevant nature of living artists, while challenging conventional perceptions of what art museums can be. Join the movement and bridge the gap with BMoCA.
INTERACTIVE OOH.
Art installation with current featured artists – BMoCA brings the art to the public and gives the Boulder Locals a little taste of what it’s like to see the world in art. Step outside of the mundane and into a world of creativity, where art comes to life before your very eyes.
SOCIAL MEDIA.
Revolutionizing the contemporary art scene, BMoCA is breaking down barriers with innovative digital content that invites young professionals to fully engage with and appreciate the art. Say goodbye to "unapproachable" and "under-appreciated" art and hello to BMoCA's new era of accessibility and engagement.
PARTNERSHIP.
BMoCA X OZO Coffee – Get a taste of art and coffee with BMoCA's limited edition blend, exclusively available at OZO Coffee, a Boulder local coffee chain. Sip your way to cultural enlightenment and support the local arts scene before it's gone."
MERCH.
Introduce The Square Collection – BMoCA's square logo is more than just a symbol, it's a puzzle waiting to be solved. Each square represents a piece of the brand's story, inviting you to unlock the mystery of contemporary art and the unique perspective of living artists.
( Thank you 🙏 )